Oh, Ronald S. Burt! So many concepts right before bed time! I must admit I fell asleep in an article last night. Not because it didn’t offer me anything, but because I started thinking about the relevance with regard to our social media quest, and lulled myself to dreaming about the nightmarish scenario where I missed out on a major opportunity due to my lack of activity on linkedin.
If what Burt writes is true, if I am completely replaceable with regards to my skill set, and my most valuable asset is my social network, well I can’t help but wonder: Is my social network any good?
Burt offers some guidelines for building a valuable network, that is a network which will offer you a high amount of opportunities (good returns on your social investment);
Avoid redundancy and seek diversity. Build few strong primary connections that link you to various clusters of people in interesting places, to and from which valuable information may flow.
Yeah. I’ve been at the same university campus for five and a half years. From classes, student organizations and social events I have nothing BUT redundancy. How can social media help my build an efficient network that will provide me with good returns on my social investments?
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